Privacy Policy

Effective Date: 21-09-2026
Last Updated: 21-09-2026

At Fertile Soil In-Home Supportive Care (“Fertile Soil,” “we,” “us,” or “our”), we respect your privacy and are committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact us, request information, schedule a consultation, or otherwise interact with our services.

Our services are focused on providing compassionate in-home supportive care to veterans, seniors, and disabled adults throughout Arkansas.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with us, we may collect the following types of information:

Information You Provide Directly

You may voluntarily provide information when you:

  • Submit a contact or consultation request
  • Request information about our services
  • Schedule or request an appointment
  • Contact us by phone, email, or through our website
  • Request information about VA/VACCN, Medicaid/PASSE, or private-pay services
  • Apply for employment or otherwise communicate with us

This information may include:

  • Full name
  • Mailing or residential address
  • Email address
  • Telephone number
  • Preferred method of contact
  • Information about the individual requesting care
  • Care or service-related information you choose to provide
  • Insurance, payer, or program information
  • Any other information you voluntarily submit

Please do not submit sensitive medical information through a general website contact form unless specifically requested through a secure method provided by Fertile Soil.

2. Health Information and Protected Health Information

Because Fertile Soil provides healthcare-related and in-home supportive services, we may receive or maintain information relating to an individual’s health, care, services, eligibility, payment, or treatment.

Where applicable, information that qualifies as Protected Health Information (PHI) will be handled in accordance with applicable federal and state privacy requirements, including HIPAA where HIPAA applies.

HIPAA protects individually identifiable health information maintained or transmitted by covered entities and their business associates.

If HIPAA applies to our operations, our use and disclosure of PHI will be governed by our Notice of Privacy Practices, which explains:

  • How we may use and disclose PHI
  • Your rights concerning your health information
  • How to request access to your health information
  • How to request corrections
  • How to request restrictions on certain uses or disclosures
  • How to submit a privacy complaint

The HIPAA Notice of Privacy Practices is separate from this general website Privacy Policy. HHS requires covered healthcare providers to provide individuals with a notice explaining applicable privacy practices and rights.

3. Information Collected Automatically

When you visit our website, certain information may be collected automatically.

This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Date and time of visits
  • Referring website
  • Approximate geographic information
  • Website interaction information
  • Other technical information collected through cookies or similar technologies

We may use this information to understand how visitors use our website, maintain website security, troubleshoot technical issues, and improve our website and services.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies.

These technologies may help us:

  • Keep the website functioning properly
  • Understand website traffic
  • Measure website performance
  • Improve user experience
  • Understand how visitors interact with our website
  • Maintain website security

You may be able to control cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of the website.

5. How We Use Information

We may use information we collect to:

  • Respond to inquiries
  • Provide information about our services
  • Schedule consultations or appointments
  • Communicate with individuals and families
  • Coordinate care and services
  • Process or administer payments and insurance-related matters
  • Determine eligibility for applicable programs
  • Provide and improve our services
  • Maintain business and service records
  • Protect our website and systems
  • Prevent fraud, abuse, or unauthorized activity
  • Comply with applicable laws and regulations
  • Respond to legal requests
  • Communicate important service-related information

Where HIPAA applies, uses and disclosures of PHI will be handled in accordance with HIPAA and applicable privacy requirements. HIPAA generally permits certain uses and disclosures for purposes such as treatment, payment, and healthcare operations, subject to applicable requirements and limitations.

6. How We Share Information

We may share information when reasonably necessary to operate our business and provide requested services.

Depending on the circumstances, information may be shared with:

  • Employees and authorized caregivers
  • Healthcare professionals involved in care
  • Healthcare facilities or providers
  • Insurance companies and payers
  • VA or applicable veteran-care programs
  • Medicaid/PASSE or other applicable programs
  • Service providers and contractors
  • Technology and hosting providers
  • Billing and administrative service providers
  • Professional advisors
  • Government agencies when required or permitted by law

When HIPAA applies, PHI may only be used or disclosed as permitted or required by applicable law, or pursuant to an appropriate authorization when required.

7. Service Providers and Business Associates

We may use third-party companies to assist us with services such as:

  • Website hosting
  • Website maintenance
  • Scheduling
  • Communications
  • Information technology
  • Billing
  • Payment processing
  • Data storage
  • Analytics
  • Administrative services

Where applicable, third parties that qualify as HIPAA business associates may be subject to appropriate contractual and HIPAA requirements. HHS explains that covered entities generally must have appropriate written arrangements with business associates handling PHI on their behalf.

8. Communications

If you provide your telephone number or email address, we may use it to respond to your inquiry or communicate with you regarding requested services.

Depending on your relationship with Fertile Soil and applicable law, communications may include:

  • Appointment information
  • Consultation follow-ups
  • Service-related information
  • Administrative notices
  • Responses to questions or requests

We will not use protected health information for marketing purposes in ways prohibited by applicable law. Where HIPAA requires an authorization for a particular marketing use or disclosure, we will obtain the required authorization.

9. Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, use, disclosure, alteration, or destruction.

However, no website, electronic communication system, or storage system can be guaranteed to be completely secure.

For this reason, please avoid submitting sensitive medical or financial information through ordinary email, website forms, or other unsecured communication methods unless we specifically instruct you to do so.

10. Children’s Privacy

Our website is not intended to knowingly collect personal information directly from children.

Because our services may involve care for individuals of different ages and circumstances, information concerning a minor may be provided by a parent, guardian, caregiver, or other authorized representative where appropriate.

11. Third-Party Websites

Our website may contain links to third-party websites, including websites operated by healthcare organizations, government agencies, insurance providers, payment providers, or other organizations.

We are not responsible for the privacy practices, security, content, or policies of third-party websites.

We encourage you to review the privacy policy of any third-party website before providing personal information.

12. Your Privacy Rights

Depending on the information involved and applicable law, you may have rights regarding your personal information or health information.

If HIPAA applies, individuals have rights concerning their PHI, including rights to access certain health information and request corrections. Individuals may also request certain restrictions on the use or disclosure of their PHI, although applicable law does not require covered entities to agree to every requested restriction.

To exercise applicable privacy rights or ask a privacy-related question, please contact us using the information below.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, website, technology, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this policy.

We encourage you to periodically review this Privacy Policy for the latest information about our privacy practices.

14. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Fertile Soil In-Home Supportive Care
Arkansas, USA

Email: referrals@fertilesoil.net
Phone: +4792654654
Address: 112 E Sunbridge Drive
Fayetteville, AR 72703